Our Story
We make WhatsApp API accessible to everyone
MSGTODAY started when three engineers got tired of wrestling with undocumented APIs, unreliable SDKs, and pricing that only made sense at Facebook scale. We built the platform we wished existed.
2019
Founded in Bangalore
1,200+
Businesses served
4B+
Messages delivered
28
Team members
Mission
Help every business
reach customers where
they already are
WhatsApp has 2 billion monthly active users. Most of them prefer messaging a business over calling or emailing. We close that gap.
Our Values
What we stand for
Developer First
Every decision starts with: "Will a developer love using this?" Clear docs, predictable APIs, honest error messages.
Radical Transparency
We publish our uptime, our pricing math, and our incident reports. No hidden fees, no surprise downgrades.
Privacy by Design
Your customer data is yours. We never mine it, sell it, or retain it beyond what's operationally necessary.
Build for Scale
We make choices that hold from 100 messages a day to 100 million. The architecture is the same; only the tier changes.
The Team
People behind the platform
SD
Sagar D.
Founder & CEO
VS
Vikash Singh
Co-founder
Join the team
We're hiring across engineering, design, and customer success.