Platform

Every feature you'd expect. Terms you wouldn't.

Shared inbox, AI agents, broadcasts, a real REST API. Most platforms in this category ship the same list — so the page below spends its time on what each one actually costs you.

forumShared inboxUnlimited seats on Scale
smart_toyAI agents2,500 convos included
campaignBroadcasts0% message markup
code_blocksREST APIOn every plan

The features are table stakes. The terms aren't.

Six places where the bill usually grows quietly after you sign up, and what we do instead.

Capability
How it is usually sold
With MSGTODAY
Team seats
Billed per agent, per month beyond a small free allowance
Up to 10 on Growth, unlimited on Scale
AI conversations
Metered per resolution, or a separate add-on
500 included on Growth, 2,500 on Scale
Message rate
Meta's rate plus a per-message platform commission
Meta's published rate, 0% markup
REST API & webhooks
Often reserved for higher tiers
On every plan, including Starter
Support
Priority response sold as an upgrade
24/7 on every plan
Uptime
Best effort, no remedy when it slips
99.9% SLA with service credits

The middle column describes the common pattern in this category, not any single named provider. Our column is drawn from the plans on our pricing page.

Three jobs, one platform

Talk to customers, automate the parts that repeat, and reach everyone at once — without stitching three tools together.

forum

Engage

Every conversation lands in one shared inbox your whole team can work from, with the history attached to the customer rather than the agent.

  • Shared team inbox with round-robin assignment
  • Private notes and @mentions on any thread
  • Multi-operator access on a single number
  • Full conversation history and search
smart_toy

Automate

Point an agent at your own documents and let it answer around the clock, escalating to a human with the full context attached.

  • AI agents trained on your docs, PDFs and FAQs
  • No-code flow builder with branching logic
  • Keyword, schedule and webhook triggers
  • Automatic hand-off with conversation context
campaign

Broadcast

Segment your contacts, schedule around time zones, and watch delivery land in real time — at Meta's rate with nothing added.

  • Segmented campaigns and cart recovery
  • Template management and approval tracking
  • Bulk CSV import and contact fields
  • Delivery, read and reply rates per campaign
support_agentShared inbox

One place for every conversation

Assign owners, leave internal notes, and pick up exactly where a teammate left off. History follows the customer, so nobody starts from scratch.

Seats on Scale
24/7
Support, every plan
Team Inbox 4 online
Open · 12
PMPriya MenonIs the order shipped yet?2
AKArun KumarThanks, that worked!
SDSneha DasCan I get an invoice?1
RVRohit VermaBooking confirmed 👍
Hi! Is my order shipped yet?
Yes — it left our Bengaluru hub this morning. Here's your tracking link.
✓✓ Read · 10:24
Perfect, thank you!
Reply as Anjali · Supportsend

An API you can actually build on

Most tools in this space treat the API as an afterthought behind a no-code builder. Ours is the same interface our own dashboard runs on.

  • 01

    Predictable REST, real status codes

    Plain JSON in and out. Errors say what went wrong and which field caused it, and a 4xx never masquerades as a 200.

  • 02

    Webhooks that actually fire

    Sent, delivered, read and failed events in real time, with automatic retries and exponential backoff when your endpoint blinks.

  • 03

    Every request is inspectable

    Full request and response logs for each message, so you can replay exactly what we sent Meta and what came back.

Webhook Log Streaming
north_eastmessage.sentMSGID-9823745 · 42ms200
done_allmessage.deliveredMSGID-9823745 · 61ms200
visibilitymessage.readMSGID-9823745 · 58ms200
replymessage.receivedInbound · +91 90888…200
<80ms
Median
99.9%
Uptime SLA
Auto-retry

Build a template, see it land

Swap the variables and watch the message render exactly as your customer receives it — headers, body and interactive buttons included.

1Choose a template
2Fill the variables
Parameters2 · Utility
10:42
arrow_backMMSGTODAYonlinevideocamcall
Today
moodMessagemic
Live preview · as the customer sees it

On every plan, from Starter up

High delivery rates
24/7 customer support
Blue tick provider support
Global server infrastructure
Easy REST API integration
Multi-operator inbox
Secure SSL platform
Lifetime credits validity

Same features. Better terms.

Compare the plans against what you pay today — seats, AI conversations and message rate included.

Zero message markup · 99.9% uptime SLA · 24/7 support
Chat on WhatsApp