Every feature you'd expect. Terms you wouldn't.
Shared inbox, WhatsApp Flows, AI agents, broadcasts, a real REST API. Most platforms in this category ship the same list — so the page below spends its time on what each one actually costs you.
The features are table stakes. The terms aren't.
Six places where the bill usually grows quietly after you sign up, and what we do instead.
The middle column describes the common pattern in this category, not any single named provider. Our column is drawn from the plans on our pricing page.
Five capabilities, one platform
Talk to customers, automate repetitive workflows, build native flows, and reach audiences at scale — without stitching multiple disconnected tools together.
Engage
Every conversation lands in one shared inbox your whole team can work from, with the history attached to the customer rather than the agent.
- Shared team inbox with round-robin assignment
- Private notes and @mentions on any thread
- Multi-operator access on a single number
- Full conversation history and search
Automate
Point an agent at your own documents and let it answer around the clock, escalating to a human with the full context attached.
- AI agents trained on your docs, PDFs and FAQs
- No-code flow builder with branching logic
- Keyword, schedule and webhook triggers
- Automatic hand-off with conversation context
WhatsApp Flows
Build native multi-screen forms, surveys, and booking flows directly inside WhatsApp with zero app redirects and instant Meta syncing.
- Visual drag-and-drop flowchart builder
- Dynamic screens with dropdowns, text inputs & rating stars
- One-click Meta Cloud API publish & instant validation
- Capture structured form submissions directly into CRM
Broadcast
Segment your contacts, schedule around time zones, and watch delivery land in real time — at Meta's rate with nothing added.
- Segmented campaigns and cart recovery
- Template management and approval tracking
- Bulk CSV import and contact fields
- Delivery, read and reply rates per campaign
AI Calling
Let an AI voice agent handle inbound and outbound calls — booking appointments, qualifying leads, and answering FAQs — entirely on its own.
- Human-like AI voice agent (no scripts, no IVR)
- Inbound & outbound call automation
- Live call transcription and summary
- Instant hand-off to a human agent mid-call
Global SMS Gateway
Carrier-direct SMS for US, Canada, UK, EU, UAE, Saudi Arabia & 190+ countries with sub-2s delivery, verified Sender IDs, and 0% markup.
- US/Canada 10DLC & Toll-Free pre-registered routes
- UK & EU branded 11-char Alphanumeric Sender IDs
- UAE (TDRA) & Saudi (CITC) authorized registries
- Smart WhatsApp-to-SMS automatic failover
One place for every conversation
Assign owners, leave internal notes, and pick up exactly where a teammate left off. History follows the customer, so nobody starts from scratch.
Customers talk. Your agent listens.
Customers who'd rather speak than type can just send a voice note. Every one is transcribed the moment it arrives, so your team reads it in the inbox instead of pressing play. The AI agent then replies in text using your knowledge base.
- Automatic transcription of incoming voice notes
- Transcript shown right in the shared inbox
- AI replies grounded in your knowledge base
- Works in the language your customer speaks
- Turn it on with one toggle per agent
Native multi-screen forms inside WhatsApp
Eliminate high drop-off rates from external web redirects. Build rich booking flows, multi-step customer inquiries, lead qualification forms, and CSAT surveys that open instantly without leaving the chat.
- Zero browser redirects — native Meta UI components
- Interactive date pickers, dropdowns, text inputs & rating stars
- Visual drag-and-drop screen builder with JSON schema preview
- Direct Meta Cloud API publish & instant payload validation
- Auto-populate fields and capture structured data into CRM
A voice agent that never sleeps
Handle inbound queries and run outbound campaigns with a natural-sounding AI voice agent. It qualifies leads, books appointments, answers FAQs, and hands off to a human agent the moment a conversation needs it — with the full transcript already attached.
- Human-like voice — no robotic IVR trees
- Inbound & outbound call automation
- Real-time transcription & post-call summary
- Instant escalation to a live agent mid-call
- Works across languages and time zones
Direct carrier SMS for US, UK, EU, UAE, Saudi & 190+ Countries
Send OTPs, transactional alerts, booking updates and critical reminders worldwide with sub-2s delivery and 0% markup. Fully compliant with US A2P 10DLC, UK/EU Alphanumeric Sender IDs, and UAE/Saudi telecom registries (Domestic India SMS excluded; WhatsApp preferred).
US & Canada Route Specifications
10DLC & Toll-Free A2PDirect carrier routing via AT&T, Verizon, T-Mobile, and Rogers. Fully compliant with CTIA guidelines, automated STOP/HELP keyword management, and high-throughput OTP delivery.
Your MSGTODAY verification code is 849201. Valid for 5 minutes. Reply STOP to unsubscribe.
- US & Canada (+1): 10DLC & Toll-Free pre-registered carrier routes with automated STOP/HELP
- United Kingdom (+44): Custom 11-character branded Alphanumeric Sender IDs & two-way VMNs
- European Union (+49, +33, +34, +39...): High-throughput GDPR-compliant Tier-1 delivery
- UAE (+971) & Saudi Arabia (+966): TDRA & CITC/CST registered Sender IDs with Arabic Unicode
- Worldwide (190+ Countries): Direct SS7 interconnects with real-time delivery receipts (DLR)
- Smart WhatsApp-to-SMS fallback: Automatically retry failed WhatsApp alerts via direct SMS
An API you can actually build on
Most tools in this space treat the API as an afterthought behind a no-code builder. Ours is the same interface our own dashboard runs on.
- 01
Predictable REST, real status codes
Plain JSON in and out. Errors say what went wrong and which field caused it, and a 4xx never masquerades as a 200.
- 02
Webhooks that actually fire
Sent, delivered, read and failed events in real time, with automatic retries and exponential backoff when your endpoint blinks.
- 03
Every request is inspectable
Full request and response logs for each message, so you can replay exactly what we sent Meta and what came back.
Click around the real dashboard
No sign-up, no sales call. This is the full MSGTODAY dashboard running on sample data — open a chat, build a template, launch a broadcast.
On every plan, from Starter up
Same features. Better terms.
Compare the plans against what you pay today — seats, AI conversations and message rate included.