calculateOfficial 2026 Meta Cloud API Rate Card

WhatsApp Business API Pricing Calculator

Estimate your monthly messaging costs transparently based on destination countries and conversation types. MSGTODAY provides 0% markup on direct Meta wholesale billing.

Meta Cloud API Estimator

Official 2026 Meta rate cards with zero middleman markup.

Marketing Conversations(₹0.880/conv)

Promotional broadcasts, festive discount coupons, and product launches.

Utility Conversations(₹0.350/conv)

Order confirmations, shipping tracking updates, and appointment alerts.

Authentication (OTPs)(₹0.140/conv)

One-time passwords, 2-factor login authentication, and account recovery codes.

Service ConversationsFirst 1,000 Free/mo

Customer-initiated support queries. 1,000 monthly conversations are 100% free.

Monthly Cost Breakdown19,000 convs

Marketing (10,000)₹8,800.00

Utility (5,000)₹1,750.00

Authentication (2,500)₹350.00

Service (1,500 - 1,000 free)₹175.00

Official Meta Wholesale Cost

₹11,075.00

Paid directly to Meta with MSGTODAY 0% markup

Other BSPs (Wati, AiSensy, Interakt):₹13,511.50

Your Estimated Monthly Savings:+₹2,436.50

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How WhatsApp Conversation-Based Pricing Works in 2026

campaign

Marketing Conversations

Includes promotions, seasonal offers, product updates, and welcome greetings. Charges apply per 24-hour session window initiated by a business-sent template.

notifications

Utility Conversations

Direct transactions such as order confirmations, payment receipts, delivery dispatch notices, and account balance updates. Significantly lower rates than marketing.

lock

Authentication (OTPs)

User verification codes, login tokens, and password reset OTPs. Features the most affordable conversation rate across all Meta categories.

support_agent

Service Conversations (1,000 Free)

User-initiated support inquiries. Every WhatsApp Business Account receives 1,000 free service conversations each month automatically from Meta.

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